Report: Businesses investing more in digital transformation
Application of technology anticipated to boost business growth.
A survey of 1,000 enterprises nationwide has revealed that many have increased their investment in the application of information technology to boost growth.
Nearly 40 per cent of respondents allocated budget funds to meet needs in digital transformation, according to a report on digital transformation at businesses in 2022 released on February 16. Respondents are in various sectors, including agro-forestry-fishery, manufacturing and processing, retail and wholesale, and education.
Enterprises have taken strides forward in applying digital technologies in marketing, distribution, and multi-channel sales to improve the customer experience and care.
The report also showed that most enterprises are ready for digital transformation. However, the status differs between businesses and sectors, suggesting the need for an appropriate roadmap for each enterprise and each sector.
Direction and strategy, people and organization, the customer experience, and multi-channel sales are areas with the best digital transformation readiness, the report noted, adding that risk management remains a limitation for most businesses across fields and industries.
These businesses, however, are also fully aware of and possess knowledge about digital transformation but it is difficult for them to carry out the comprehensive process alone, requiring support and consultancy from relevant ministries and agencies, according to the report.
